{"id":1148539,"date":"2022-11-14T12:58:29","date_gmt":"2022-11-14T12:58:29","guid":{"rendered":"https:\/\/www.muscleandfitness.com\/?p=1148539"},"modified":"2022-11-14T16:08:46","modified_gmt":"2022-11-14T16:08:46","slug":"caesar-bacarella-is-building-a-fitness-empire-at-full-speed","status":"publish","type":"post","link":"https:\/\/www.muscleandfitness.com\/athletes-celebrities\/pro-tips\/caesar-bacarella-is-building-a-fitness-empire-at-full-speed\/","title":{"rendered":"Caesar Bacarella Is Building a Fitness Empire at Full Speed"},"content":{"rendered":"

The Olympia logo has long been iconic in the fitness world, but it\u2019s now recognizable in everyday life. It can be seen on clothing, in gyms around the world, and even on the panels of an official NASCAR racecar. Most recently, the global symbol of bodybuilding excellence was prominently featured on the #45 Chevrolet that was part of the NASCAR Xfinity Series race at one of the most famous tracks in motorsports\u2014Daytona International Speedway.<\/p>\n

\"Caesar<\/div>
Courtesy of Alpha Prime<\/span><\/figcaption><\/figure>\n

Caesar Bacarella was the driver and owner of that car, and he\u2019s been a big name in the racing world for quite some time now. His passion for racing goes back to his youth.<\/p>\n

\u201cIt\u2019s a passion that I had as a kid because I\u2019m Italian. I always loved cars.\u201d said Bacarella, who grew up a Michael Schumacher fan, and he looked up to Jeff Gordon as well. He got his own opportunity to try his hand at it during a tryout on a track in Miami. It wasn\u2019t long before he was in a race.<\/p>\n

\u201cI was good at it,\u201d Bacarella says. \u201cFour races in, I finished third. Two years later, I won a championship.\u201d<\/p>\n

Bacarella won both the 2018 and 2019 Pirelli World Challenge Sprint X Championships. His racing career has seen him race on numerous circuits, including the Ferrari GT3 Series and the NASCAR Xfinity circuit. His father didn\u2019t understand why he was so ambitious about racing, but Bacarella recalled that he never saw a Ferrari in person during childhood. Now he gets paid to drive them.<\/p>\n

\u201cI told him \u2018Dad, they\u2019re paying me to get into a $750,000 Ferrari racecar and beat the piss out of it. \u2018Please, beat the s*** out of it and go win.\u2019\u201d<\/p>\n

He may be most famous as a driver, but he\u2019s also made a name for himself in the fitness industry with the success of Alpha Prime supps, Alpha Prime clothing line, and AP PrimeBites Protein Brownies. Aside from his work ethic and determination, he credits the people around him for the success he\u2019s achieved with the growth of his brands.<\/p>\n

\u201cWhen I hire someone, I want to give that person the opportunity, and I tell them, \u2018Spread your f***ing wings. Show me what you\u2019ve got.\u2019 You can really see them excel,\u201d he said. When they excel and give their all, they earn his trust, and he returns that to them in spades.<\/p>\n

\u201cThe people that I do trust, I give them 120 percent,\u201d Bacarella explained. \u201cI am successful now because of my team, but it\u2019s because I can trust them and I give them everything I have.\u201d<\/p>\n

\"NASCAR<\/div>
Courtesy of Alpha Prime<\/span><\/figcaption><\/figure>\n

Earning Bacarella\u2019s trust could be considered a reward in itself because it doesn\u2019t come easy. That\u2019s because of what happened in his childhood. Bacarella grew up with his father because his mother left them at an early age. A parent leaving the family can be traumatizing in itself, but he shared that it hit different with him because of the natural trust that comes in a relationship between a mother and a child.<\/p>\n

\u201cWhen you get hurt or sick<\/a> or something like that, it\u2019s natural to cry for your mom,\u201d Bacarella says. \u201cIt put me in a bad spot because I didn\u2019t have that growing up.\u201d<\/p>\n

His mother may have left, but he did have his father, who ran a pizzeria while Caesar was growing up. He became very familiar with that pizzeria, and it wasn\u2019t because he had nothing better to do. He was working for his father at a very young age, cutting pepperoni, sorting beer bottles, even making pizzas himself by the time he was 9 years old. Make no mistake: This wasn\u2019t just to teach him how to perform tasks, rather it was necessary to keep the business successful. While having to grow up so young wasn\u2019t easy, Bacarella can now see that there were some positives that came with it.<\/p>\n

\u201cBy being put to work by my father at such a young age, I was already trained for that,\u201d he shared. \u201cI was like, \u2018OK, I have to kick it into second gear now,\u2019 but it made me who I am today.\u201d<\/p>\n

Aside from being both a racer and entrepreneur, Bacarella\u2019s also a father now, which is what he is most proud of. When he began that role, the mission was obvious: His kids weren\u2019t going to have the same struggles he did.<\/p>\n

\u201cI didn\u2019t want to be in that position anymore. I don\u2019t want them to eat Wonder Bread with cheese and ketchup because that\u2019s all there is to eat,\u201d he explained. \u201cThree months after they were born, I bought a prepaid college fund. They\u2019re going to have a diploma because I didn\u2019t have one from a university. I don\u2019t think I have a family member yet who has graduated from a university.\u201d<\/p>\n

The financial commitments were great, but Bacarella knew that wasn\u2019t the most important part of being a parent. The best thing he could do to be there for them was just that\u2014be there for them.<\/p>\n

\u201cI want them to know that I\u2019m going to be there,\u201d he says.\u00a0 \u201cI\u2019m their safe zone, and I\u2019ll be there no matter what. I\u2019m their best friend.\u201d<\/p>\n

\"Caesar<\/div>
Courtesy of Alpha Prime<\/span><\/figcaption><\/figure>\n

HIs relationship with his children is rock-solid, and that can be seen when they all go to work. Young Caesar had to go to his father\u2019s workplace. Now, Caesar\u2019s kids are coming to his office, but it isn\u2019t because of obligations. They choose to, which Bacarella doesn\u2019t take for granted.<\/p>\n

\u201cYou see them, and you can tell they\u2019re enjoying themselves,\u201d he says. \u201cMy daughters came to work here, and I just recently gave them their first paychecks. One of them is working with a photographer making product docs, and I was like, \u2018This is awesome!\u2019 It makes you feel really good.\u201d<\/p>\n

He considers the opportunity to be that father a gift, and he sees all positives coming from their involvement in his companies. Believe it or not, the source of that gift comes from an unexpected place.<\/p>\n

\u201cWhat gave me the fuel to be the person I am today is my mom leaving me,\u201d Bacarella admits. \u201cIt puts you in a state of mind that it can\u2019t get any worse, but it\u2019s made me a better father.\u201d<\/p>\n

Bacarella wants his kids to feel that same sense of ownership that he would eventually feel with the pizzeria during childhood. Beyond that, he wants everyone that he brings in to feel that ownership as well. One story he recalled exemplified that.<\/p>\n

\u201cOne of my designers was at the store with his son, and they saw the brownies, and his son went, \u2018Daddy, that\u2019s your company.\u2019 His father is so involved and so proud of what he does, that his child said and felt that.\u201d<\/p>\n

That pride can also be seen, felt, and tasted in the brownies themselves. Since Bacarella is very familiar with growing up without a lot of money, he wants his customers to know that when they choose to purchase something from one of his brands, it will last.<\/p>\n

\"Caesar<\/div>
Courtesy of Alpha Prime<\/span><\/figcaption><\/figure>\n

\u201cTop quality is number one,\u201d he says. \u201cIf nothing else, you\u2019re going to get the bang for the buck, but it\u2019s got to be affordable. I would rather make less money so more people can afford our products. I don\u2019t care [about the money]. I\u2019m already successful.\u201d<\/p>\n

Thanks to his upbringing, the unintended gifts he got from that upbringing, and the results that have come from applying those gifts, Bacarella has now made a name for himself in the world of fitness at the same speed and intensity that he did in racing. He\u2019s also doing it with the same intentions\u2014setting the highest standards possible with no compromises. That starts at the very beginning of each customer experience his companies have.<\/p>\n

\u201cWhen you have a home or business, the foyer or lobby sets the tone,\u201d Bacarella says. \u201cIt\u2019s the first impression. You have one shot to make that first impression with a new customer with your products. They try it once, and that\u2019s it. So, it has to be the best.\u201d<\/p>\n

Bacarella will have plenty of first impressions to make because PrimeBites will be a part of the 2022 Olympia Expo in Las Vegas<\/a>\u00a0on the weekend of Dec. 16-18. Bacarella\u2019s ride with the Olympia logo will be there as well. Many of those people may have grown up in similar situations that he did, but they have their own dreams and goals. He hopes to be a positive vessel and example for those people.<\/p>\n

\u201cYou may not get handed opportunities when you have a rough upbringing, You have to find it because it won\u2019t fall on your lap. Never give up. Make your opportunities.\u201d<\/p>\n

Meet Caesar and take a pic with the official Olympia racecar in Vegas this December at the Olympia Expo. Visit MrOlympia.com<\/a> for details. And follow @caesar_bacarella<\/a> and @alphaprimeusa<\/a> \/ @alphaprimesupps<\/a> \/ @alphaprimebites<\/a> on Instagram.<\/em><\/p>\n

This is sponsored content. M&F is not endorsing the websites or products listed in this article.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The Olympia logo has long been iconic in the fitness world, but it\u2019s now recognizable in everyday life. It can be seen on clothing, in gyms around the world, and even on the panels of an official NASCAR racecar. Most recently, the global symbol of bodybuilding excellence was prominently featured on the #45 Chevrolet that […]<\/p>\n","protected":false},"author":115,"featured_media":1148547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_links_to":"","_links_to_type":0,"footnotes":""},"categories":[398],"tags":[9856,9532,9808,9533,9863],"coauthors":[9484],"class_list":{"0":"post-1148539","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-pro-tips","8":"tag-car-racing","9":"tag-mr-olympia","10":"tag-nascar","11":"tag-olympia","12":"tag-olympia-weekend","13":"post_format-post-format-video","14":"event-2022-joe-weiders-olympia-fitness-performance-weekend"},"yoast_head":"\nCaesar Bacarella Is Building a Fitness Empire at Full Speed - Muscle & Fitness<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.muscleandfitness.com\/athletes-celebrities\/pro-tips\/caesar-bacarella-is-building-a-fitness-empire-at-full-speed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesar Bacarella Is Building a Fitness Empire at Full Speed - Muscle & Fitness\" \/>\n<meta property=\"og:description\" content=\"The Olympia logo has long been iconic in the fitness world, but it\u2019s now recognizable in everyday life. 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